being a fiduciary is the highest standard of care

According to the Securities and Exchange Commission, which regulates registered investment advisors as fiduciaries, the fiduciary duty entails:

  • Acting with undivided loyalty and utmost good faith

  • Providing full and fair disclosure of all material facts, defined as those which “a reasonable investor would consider to be important”
  • Not misleading clients
  • Avoiding conflicts of interest (such as when the advisor profits more if a client uses one investment instead of another or trades frequently) and disclosing any potential conflicts of interest
  • Not using a client’s assets for the advisor’s own benefit or the benefit of other clients
National Ethics Assoc.
Better Business Bureau
Investment advisory services offered through Gibbs Wealth Management, a Registered Investment Advisor in the state of Georgia.  Insurance products and services offered through Gibbs Financial Group. GWM and GFG are affiliated companies.